A marketing campaign is a specific set of activities designed to promote a new or changed product, service and/or business through available channels effectively communicating the value of a product or service to customers.
A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.
Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea. The campaign doesn’t have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.