A target audience is a customer base that a business has decided to aim its marketing efforts and ultimately its merchandise.
A well-defined target market is the first element to a marketing strategy. A target audience can be formed of people of a certain age group, gender, marital status, etc.
Discovering the appropriate target market(s) and determining the target audience is one of the most important activities in marketing management.
The biggest mistake possible to make in targeting is trying to reach everybody and ending up appealing to no-one. If needed, we can perform a market analysis examining potential demographics suited best to your business and/or product.