Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp.
A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
A great example of brand identity is shown above, in this picture taken at the 2012 Whole Enchilada Fiesta you can see Pico Bravo’s logo spread throughout the entire photo. To start off, the product itself has 3 different labels. You can see the Pico Bravo sign hanging on the left edge of the photo, which is displaying their pricing information in the form of a menu.
There is a banner hanging across the top of the canopy essentially making their canopy into a store front. Vince is looking very professional by wearing a matching hat and shirt embroidered with the Pico bravo logo. His business cards are right up front on the edge of the table.
Also, in the background – their vehicle’s back window is wrapped in a perforated vinyl, creating a mobile billboard for their company. In addition to all you see, we also have worked on their Facebook page and built their website, which are both advertised heavily on many of their products.