Search engine optimization (SEO) is the process of improving the visibility of a website in a search engine’s results.
In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
In order to rank your client’s site high in the results it will take a combination of quality up-to-date content with select keywords and quality markup that is compliant with the latest web standards.